Wedding Floral Pricing Explained – And How to Make the Most of Your Floral Budget
Photography: Kristine Herman | Planning: Harlene Events
Planning a wedding or event in the San Francisco Bay Area means endless possibilities — stunning venues, diverse styles, and an amazing group of talented vendors to bring your vision to life. Flowers in particular are a big part of setting the tone for your day. But REAL floral artistry? It holds a special power – to tell a story of your personal style, to transform your venue space, and to create unforgettable memories for you and your guests that will last a lifetime in your memories and photos.
When it comes to wedding flowers, many couples experience sticker shock or simply don’t realize what goes into the cost. So let’s break down what’s behind the pricing and—most importantly—how to make the most of your floral budget.
What Goes Into the Cost of Wedding Flowers?
1. The Cost of Flowers Themselves
Fresh, premium flowers are a luxury item — and like any luxury, they come with a cost. Here’s why:
Sourcing: locally grown, sustainable blooms often have higher labor costs, while rare, out-of-season imported flowers come with high shipping fees
A long journey to wedding day: Flowers pass through many hands before they even reach your florist (growers, wholesalers, shippers, and market distributors)
Rising costs & tariffs: Global supply chain issues and tariffs on imported flowers continue to drive up pricing
2. Time, Labor & Custom Craftsmanship
Unlike a grocery store bouquet, wedding florals are fully custom and require high-touch artistry. Your floral designer and team aren’t just picking out flowers, they’re:
Crafting a unique design that aligns with your wedding style, color palette, and venue
Collaborating with your planner and vendor team to ensure a cohesive look and feel
Handling planning & logistics (floral recipes, ordering, site visits, mockups, and sourcing)
Staffing dozens of team members to prep, design, arrange, pack, setup, and breakdown just one single wedding (even more for larger installations)
3. Logistics & Transportation
Getting flowers from point A to point B (in perfect condition) is not as simple as tossing them in the back of a car. Your florist is factoring in:
Refrigerated vans & trucks to keep flowers fresh
Careful packaging & transport systems to prevent damage
Drive time, gas, and mileage
4. Waste & Overages
Florists intentionally buy extra flowers to ensure the best quality and account for natural loss – bruised petals, wilty or broken stems. Nobody wants wilty flowers on their wedding day!
5. Beyond Just Flowers: The Extras that Make a Difference
Florists often provide much more than just flowers, like:
Unique vessels and vases that elevate the vision
Candles and candle accessories to complete the tablescape
Heavy duty rental structures for arches and installations
Photography: Catherine Marie Taylor | Planning: Lorelle Events
How to Make the Most of Your Floral Budget
Work with a planner: A good planner will help you prioritize your floral budget strategically and work collaboratively with your florist
Be flexible: Trust your florist! Flexibility on flower types, colors, and rentals allow them to create something really special while staying within budget.
Repurpose Arrangements: Ask your florist about repurposing florals from the ceremony to the reception (when done thoughtfully, this is a great cost-saver).
Focus on impact areas: Instead of spreading your budget too thin, invest in high-impact designs (like the ceremony backdrop or an epic reception installation) where flowers will have the most wow factor.
Photography: Stephanie Lynn | Planning: Olivia Grace Events
Let’s Bring Your Floral Vision to Life!
Wedding flowers aren’t just a line item; they’re a work of art that powerfully sets the tone – transforming your venue and creating lasting impressions for your guests.
Inquire here to schedule a consultation, and we can start a journey together that will elevate your vision beyond the imaginable.